Marketing 101 For Illustrators
Marketing is probably one of the most unpopular tasks for aspiring and professional illustrators who’d rather just be creating gorgeous works of art – and yet it’s hands down one of the most vital...
View ArticleSocial Media 101 for Illustrators
As a 21st century creative professional, social media is a tool that can’t be ignored. The key to using social media effectively is to figure out what you’re trying to achieve with it. Illustrators can...
View Article5 Ways For Illustrators To Use Twitter Favorites
Are you on Twitter? Do you use the “Favorites” function? If not, then you’re missing out on a powerful tool which can be used creatively to help your illustration business, your creativity and your...
View ArticleHow Does Your About Page Measure Up?
It usually comes as a shock to many illustrators when they check their stats and realise that the 2nd most visited page on their site – after their portfolio – is very often their “About” page. {You do...
View ArticleWhat barriers do YOU place in front of your Illustration success?
As an Illustrator, it sometimes feels like the odds are stacked against us – dwindling markets, more supply than demand and all this talk that Illustration is dead. No wonder a lot of us are insecure...
View ArticleAre You Making These 5 Small But Vital Mistakes On Your Illustration...
There are a number of obvious, small yet possibly business-limiting mistakes which are prevalent on a number of portfolio websites we review… #1 No (or Hard to Find) Contact Details Would you believe...
View ArticleWhy You Are the Best Illustration Agent You’ll Ever Have
If you’re struggling to get work and clients for your illustration business, it can be easy to think that the magic bullet lies in securing an agent. After all, imagine having someone work on behalf of...
View ArticleFour Ways to Get A Headstart on Your Illustration Business Each Year
At the end of each year, with the festive season in full swing, it can be hard to concentrate on your business and move the needle much further until the new year ‘lull’ comes round. But if you can...
View Article4 Things to Ask When A Prospective Client First Contacts You
#1 How Did You hear About My Work? Why ask this? …because it gives you feedback on which of your marketing activities are working. …because it helps you figure out where to focus your future marketing...
View Article3 Things You MUST Do When You Finish An Illustration Project
#1 Ask For Feedback Why Do This? …Because it’s a great way to continually improve the way you work with clients. …Because feedback and testimonials from real clients are a great marketing tool. #2 Keep...
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